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Clarins Begins Testing Generative AI-powered Customer Care Bot in US

Beauty brand says “Clara” is a first in prestige beauty.

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By: Christine Esposito

Editor-in-Chief

Clarins has launched Clara, its new customer-care bot, in the US. The family-owned global cosmetics company says it is the first generative AI powered customer care bot in the prestige beauty industry. The bot is live on the brand’s US website where Clarins will test several variants and optimize customer experience before rolling it out globally. The bot is powered by Microsoft secure and Enterprise-grade Azure OpenAI Service. Unlike more traditional bots,  Clara is said to in...

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